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Whether your campaign is successful or not, that depends on your conversion. This rule is true for each PPC campaign. The situation is a bit different from article marketing. PPC advertisers don’t have any problem getting the traffic. Most of them fail to make the money due to low conversion.

Below, I outlined some tips that will cut 80% of you cost and take your campaign to the next level:

1. Product name keywords converts great. People who’s ready to buy won’t enter one general keywords like money, gravity or marketing. Instead, they will think of a brand, with specific product or model. For example, Canon Powershot, Nikon Coolpix and HP Pavilion.

2. Browse popular shopping sites like Amazon or eBay to get the idea on what people often looking for. Usually such shopping websites will list all popular products in one section. For example, Amazon Best Seller or eBay Pulse.

3. The tendency to buy is higher when one person needs solution for pain. This concept works great when promoting health markets. You can find tonnes of such keywords like “how to cure hemorrhoid in 48 hours”, “how to cope with anxiety” and “how to reduce headache”.

4. Think about why your customers want to buy from you. Why they need registry cleaner, is because they experienced blue screen error problem. Why they want to buy a money making guide, is because they are having financial problems.

5. You can also copy other’s campaign. By default, Google won’t expose your competitors’ keywords and landing page. However, there are lots of third party companies provide this service. For example like PPC Bully, Keyword Spy Pro or Keyword Elite.

6. See how others are doing for that keyword by capturing Google search result. Type in Google the keyword you want to target. Then, use screen capture and save the screenshot for a while. After three weeks, if 8 out of 10 advertisers remove their ads, that indicates poor conversion.

7. Use keyword tool like Google Keyword Tool or Keyword Elite in order to seek for high converting keywords. Try avoiding general terms like “make money online” or something like that due to high competition. Brainstorm and think of under the radar keywords if you can.

The conclusion is, to improve your conversion, you need to learn how to use your competitors and how to discover untapped keywords.

Reality PPC is about generating untapped keywords, research Clickbank properly and use your competitors to your advantage. Discover more of Reality PPC program at realityppcs.com.

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